The Cardiff Coal Exchange was officially closed for public events in 2013 following a structural survey, by order of Cardiff Council. Since then, many locals considered the building a lost cause. We were appointed in October 2014 to communicate that the building was far from being derelict or a lost cause via a series of historical feature articles, news stories and stakeholder relations.
Historical Feature Articles
With a history going back to 1883 we had a fantastic archive of stories and images to play with. Two of our favourite stories were on the Marconi Transmission and Cardiff & Newport Patent Fuel.
Over the course of 18 months, Save the Coal Exchange attracted over 150 volunteers and 35 resident companies to operate from the West Wing. They developed good relations with all utilities companies – which was essential to halt further deterioration, opened the car park, introduced Ultrafast broadband in all the offices and secured interest from property developers and film-makers. This gave us great scope for regular news stories which gained strong traction across the Media Wales titles, national broadcast and national online.
Reaching out to local businesses, universities, politicians and celebrities was a fantastic way to build WOM about the developments and also to attract valuable volunteers. This resulted in Twitter support from Tom Jones and an uplift in members to Save the Coal Exchange, including Baron & Baroness Neil and Glenys Kinnock.