One way or another, knowing a company has history will change perceptions.
A company that has been operating for 25, 40, 50, 75 or even 100 years has learnt how to adapt and evolve their business to survive. This should give customers, stakeholders and investors’ confidence, but the surprising reality is that many of these companies shy away from communicating their company milestone.
Having worked in Public Relations for 15 years, it seems unthinkable that a company would allow a significant milestone to come and go without communicating it far and wide, but with a history of overcoming challenges its understandable that companies may feel PR to be an unnecessary distraction for their already successful business operation.
To put this into context, this month the National Childbirth Trust (NCT) celebrates 60 years. It began talking about the anniversary in all its communications in 2015 and since then has incorporated the 60 Year milestone into its logo.
It has developed a timeline of firsts on its website.
The NCT launched a social media campaign adopting the hashtag #60YearsofNCT to encourage past members to share their birth story. In six days this hashtag has reached 228,409 people via Twitter alone.
Regionally it has encouraged its branches to hold Diamond Jubilee Tea Parties this month to mark the milestone.
The campaign has resulted in significant media exposure, including a comprehensive history of the NCT by the BBC – http://www.bbc.co.uk/news/magazine-36194677
To find out how you can make the most of an upcoming company milestone, contact Present PR on 02920 100 556 or email Lewis@PresentPR.com