About British History Breaks
A national hotel group of history luxury properties, inspiring cultural stays and tours to international tourists.
We were tasked with developing the historical narratives for its 30 hotel partners. We spoke to the managers at each hotel to discover what they already knew about the hotel’s history and then conducted our own desk research to check the facts and discover more about the characters and events connected to the hotel.
These ranged from Medieval Castles, such as Thornbury Castle near Bristol, Country House Hotels such as Nanteos Mansion in Aberystwyth and traditional coaching inn’s including The Old Swan & Minster Mill in the Cotswold’s.
The hotel group wanted to take their stories direct to consumers at the Chalke Valley History Festival, the largest festival dedicated entirely to History in the UK. Their brief was for a gallery of stories and images that would inspire visitors to book a break.
A variety of vintage frames were selected and we worked with a designer to make it look and feel like a gallery, cutting the narratives down from 500 to 200 words that visitors could read in 30 seconds or less.
To encourage hotel visitors to spread the word about their stay, we teamed up with an app developer to launch the British History Breaks postcard app. Visitors can download the app onto their iPad or iPhone, choose an image from BHB’s History Collection of hotels or take one of their own, add a message and send a real picture postcard from the convenience of their mobile device – to arrive in the post within days.
Following some market research with national visitor attractions, it was clear we needed branded flyers to encourage tourists to branch outside of London to experience the cultural accommodation that BHB promotes.
We developed the copy – profiling six hotels from the collection, and managed the design and print with our CVHF gallery designer. These were then dispatched to some of the top attractions, museums and visitor centres across the UK.
Review stays and competitions were the two key areas that we focused on to achieve high quality PR features.